Case Study: Project Broadcast increases customer lifetime value with Boomi Data Integration

Project Broadcast Increases Customer Lifetime Value by $667K With Boomi Data Integration

Project Broadcast, a fast-growing SaaS messaging platform, needed a better way to turn fragmented product, marketing, and sales data into actionable insights. Its self-managed stack was unreliable and hard to scale, with Meltano and Prefect breaking down repeatedly and forcing manual backfills, while limited visibility into MongoDB data slowed decision-making and added maintenance burden. Boomi Data Integration was used to replace the legacy stack and support integrations with dbt Cloud and Snowflake.

Boomi centralized and automated data flows from MongoDB, Google Ads, Google Analytics, Facebook Ads, HubSpot, Google Sheets, Snowflake, and Sigma, creating a fully managed analytics environment. With Boomi, Project Broadcast scaled from 1 to 8 data sources in six months, eliminated manual backfills, reduced overhead, and increased customer lifetime value by $667K through better retention, upsells, and product optimization.

Project Broadcast

Jake Dempsey

Chief Executive Officer