Case Study: Total Media cuts ETL costs by 50% with Boomi Data Integration

Total Media now has full control over data access and permissions for GDPR compliance

Total Media, a UK-based behavioral and media planning agency, needed a faster, more scalable way to manage and integrate ad and consumer data while maintaining GDPR compliance. Its legacy ETL stack and Python scripts were slow, complex, and costly, making it harder to scale efficiently and deliver timely insights to clients.

Boomi Data Integration became Total Media’s central SaaS ELT platform, unifying data into Amazon Redshift, automating orchestration, and giving internal teams control over workflows and permissions. With Boomi, Total Media cut ETL development time from two weeks to one afternoon, reduced ETL-related costs by 50%, and freed its data team to focus on higher-value analytics and client insights.

Total Media