Case Study: yellowHEAD achieves faster real-time campaign insights and improved ROI with Boomi Data Integration

yellowHEAD Drives Smarter Decisions and Stronger ROI With Boomi Data Integration

yellowHEAD, a global AI-powered marketing agency, needed a better way to manage campaign data as it scaled across gaming, retail, FinTech, and other industries. With millions in ad spend and more than 30 data sources to track, the team was struggling with manual spreadsheet-based reporting that was time-consuming, error-prone, and too slow for real-time optimization. Boomi Data Integration was brought in to unify its marketing and analytics data and improve reporting accuracy.

Boomi automated yellowHEAD’s ETL processes, connected platforms like Google Ads, Facebook, Bing, AppsFlyer, and Adjust, and centralized everything into a single Tableau dashboard using SQL-based business logic and real-time syncs. As a result, yellowHEAD significantly reduced manual work and data lag, improved confidence in ROI analysis, and enabled account managers to focus more on strategy. With Boomi, the agency can scale client onboarding and deliver faster, more reliable insights at scale.

yellowHEAD

Morli Ben David

Head of Product