Case Study: Lucy & Yak achieves faster, in-house data operations with Boomi

Lucy & Yak Scales Data Operations Without Adding Engineering Headcount Using Boomi Data Integration

Lucy & Yak, the UK sustainable fashion brand, needed to bring its data operations in-house as it grew across online sales and eight stores. The company was relying on a third-party contractor to manage pipelines from tools like Shopify, Klaviyo, and Peoplevox, which caused slow ingestion, inconsistent reporting, limited dashboard refreshes, and difficulty handling ad hoc requests. It turned to Boomi and Boomi Data Integration to gain control over pipelines, improve self-service analytics, and reduce dependence on external resources.

Boomi helped Lucy & Yak unify retail and marketing data across Shopify, Peoplevox, Judge.me, Snowflake, Tableau, and spreadsheets, all without adding engineering headcount. Using Boomi Data Integration, the team built in-house ELT workflows, custom connectors, and a weekly sales, stock, and intake tool, which cut manual integration work, reduced query times from minutes to seconds, and increased dashboard adoption across departments.

Lucy & Yak

Zivile Januskeviciute

Data Analyst