Case Study: 23andMe achieves 2x faster integrations and improved operational efficiency with Boomi

23andMe Improves Operational Efficiencies With Boomi-Powered NetSuite Integration

23andMe, the consumer genetics company that has sold over 10 million DNA testing kits, pursued a cloud-first IT strategy using best-of-breed apps like NetSuite, Workday and Coupa to support rapid growth. That approach created a challenge: orchestrating shared data and workflows across multiple cloud systems without resorting to slow, hard-to-maintain custom coding.

23andMe implemented Dell Boomi’s low-code, cloud-native integration platform to connect NetSuite, Workday, Coupa and partner EDI, rapidly deploying more than 10 integration scenarios. Boomi cut integration development time by half, empowered nontechnical users to participate, and enabled B2B EDI automation—resulting in faster new-hire onboarding, automated retail order creation, streamlined procurement and broader operational efficiencies that support the company’s continued growth.

23andMe

Anil Mendonca

Senior NetSuite Systems Analyst