Case Study: Storylane drives pipeline growth with BoomerangAI champion tracking

Unlocking the Power of Champion Tracking for an Early-Stage PLG Startup, with Storylane founder Nalin Senthamil

Storylane, an interactive product demo platform, faced the challenge of not having a systematic way to track when their product champions moved to new companies. This meant they were missing key opportunities to re-engage these potential buyers who already knew and loved their solution. They partnered with Boomerang to implement a champion tracking solution to solve this problem.

Using Boomerang, Storylane automatically surfaced job changers from their user base. They then implemented a nuanced engagement strategy, starting with soft-touch outreach from the CEO and later enrolling qualified leads into a sales sequence. This approach, powered by Boomerang, directly generated over 20 new opportunities and was a significant component of the company's threefold growth, providing a strong return on investment.

Storylane

Nalin Senthamil

Founder & CEO