Case Study: Narvar boosts pipeline by $17M with BoomerangAI

Transforming Customer Engagement Narvar Boosts Pipeline by $17M with BoomerangAI

The customer, Narvar, a customer experience platform, faced the challenge of capitalizing on its strong customer relationships when contacts changed jobs. Their manual process using LinkedIn was inefficient and produced false positives, while another vendor's data was not reliably up-to-date. They needed a systematic way to track champion movements and re-engage them at their new companies to create a scalable pipeline channel.

BoomerangAI provided a solution by automating the tracking of job changes and ranking leads for timely outreach. The implementation influenced $17 million in pipeline, generated 1,700 qualified leads, and impacted $1.2 million in revenue for Narvar, delivering a 10x return on investment while significantly improving email open and reply rates.

Narvar

John Charlesworth

Sr. Director, GTM Systems