Case Study: Gupshup boosts customer contact coverage with BoomerangAI

Partnering with Gupshup on their AI-Reinvention Strategy

Gupshup, a conversational AI and engagement software company, faced critical gaps in its customer database, threatening its AI reinvention marketing strategy. With an average of only 1-2 contacts per account for its 45,000+ global customers, it lacked the critical mass of targets needed for effective campaigns. The company partnered with BoomerangAI and implemented its Boomerang Discover product to solve this fundamental data problem.

BoomerangAI's solution integrated with Gupshup's existing tech stack to systematically enrich its CRM. Within just two weeks of implementation, BoomerangAI delivered a 5x increase in contact coverage, adding over 20,000 missing contacts. This significantly boosted the quality and volume of their marketing list, enabling the successful launch of customer campaigns for their new AI offerings.

Gupshup

Ritika Sehgal

Sr. Director of Marketing