Case Study: Narvar achieves $800K in net new pipeline with BoomerangAI

How Narvar created $800K net new pipeline within 3 months of deploying Boomerang

Narvar was struggling with a lack of systematic tracking for job changes among its champions across 15,000 customers, which led to missed re-engagement opportunities. Their process was manual and disconnected, relying on tools like LinkedIn Sales Navigator and ZoomInfo, which resulted in outdated data in their CRM and inefficient workflows that impeded targeted marketing campaigns.

Boomerang implemented an automated solution to track job changes, enrich Salesforce contact data, and prioritize new leads for outreach. Within three months of deploying Boomerang, Narvar identified over 200 qualified leads, created more than $800,000 in net new pipeline, and influenced an $8 million pipeline. This automation significantly improved contact coverage and enabled faster, more effective sales campaigns.

Narvar

Mathew Lonetto

Global Business Development Lead