Case Study: PSA Airlines attracts top pilots with Boom Crate Studios

PSA Airlines refreshes pilot recruiting campaign with Boom Crate Studios over 8 years

PSA Airlines, a regional airline with over 5,000 employees, needed to refresh its brand to better attract and hire qualified pilots. They partnered with vendor Boom Crate Studios to develop a new strategic campaign to address this challenge.

Boom Crate Studios developed a comprehensive solution involving new messaging, a visual "stamp" to reinforce the brand, and a multi-channel campaign. This included video storytelling, photography, print collateral, digital advertising, and outdoor placements to communicate PSA's new industry-leading compensation package and culture. The work by Boom Crate Studios was recognized with an AAF Dayton Gold Addy award.

PSA Airlines