Case Study: Kettering Health engages Bengals fans with authentic health awareness campaign with Boom Crate Studios

Kettering Health Network films Be Your Best campaign in 4 hours with Boom Crate Studios

Boom Crate Studios partnered with Kettering Health Network, which had recently become the official healthcare provider for the Cincinnati Bengals. The challenge was to create a campaign that would inspire the community to prioritize their health and embrace proactive healthcare, aligning with the partnership's "Be Your Best" slogan.

The solution involved Boom Crate Studios developing and producing a campaign featuring Bengals player Ted Karras. They captured authentic footage of him at the stadium and integrated real Kettering Health doctors and patient stories to foster an emotional connection. The campaign successfully resonated with fans by drawing parallels between the athlete's dedication and the importance of personal health, effectively promoting the message of proactive well-being.

Kettering Health Network