Case Study: Kettering Health promotes cancer screening awareness with Boom Crate Studios

Kettering Health captures Bengal-led cancer screening campaign in 6 hours with Boom Crate Studios

Kettering Health Network, a healthcare provider and partner of the Cincinnati Bengals, wanted to promote cancer screenings to the community as part of the NFL's Crucial Catch initiative. Their challenge was to create a compelling campaign on an extremely tight schedule, which required filming with the highly in-demand Bengals head coach, Zac Taylor. They partnered with vendor Boom Crate Studios for a full suite of services including strategy, concepting, video, and photography.

Boom Crate Studios executed a meticulously planned solution, filming Coach Taylor across seven different set ups at two locations within a six-hour window. They captured authentic behind-the-scenes footage at Paycor Stadium and facilitated meaningful interactions between the coach and cancer patients at a Kettering Health facility. The vendor successfully delivered a natural and impactful campaign that highlighted the importance of early detection, fostering an unforgettable collaborative experience for all involved.

Kettering Health Network