Case Study: Dolly Parton’s Imagination Library of Ohio boosts children’s enrollment with Boom Crate Studios

Dolly Parton’s Imagination Library of Ohio enrolls 380,000+ kids with Boom Crate Studios

Dolly Parton’s Imagination Library of Ohio, a program that mails free books to children statewide to build a strong literacy foundation, sought to increase enrollment numbers. They partnered with vendor Boom Crate Studios to launch a comprehensive statewide campaign.

Boom Crate Studios designed a multifaceted solution, including a massive direct mail campaign that shipped materials to over 6,000 locations via 12 semi trucks. They also created animated social videos, digital collateral, and custom illustrations. This effort by Boom Crate Studios helped enroll over 380,000 children, meaning 52% of all Ohio kids under age five are now signed up and receiving a free book each month.

Dolly Parton’s Imagination Library of Ohio