Case Study: Derwent launches Chromaflow to reach young artists with Boom Crate Studios

Derwent launches Chromaflow with Boom Crate Studios and sells out on Amazon in days

Derwent, an art material company owned by ACCO Brands, faced the challenge of launching a new colored pencil line to a younger, beginner audience they had never directly targeted before. Their goal was to execute a successful launch that also communicated the product's high quality. They engaged vendor Boom Crate Studios to help achieve this.

Boom Crate Studios designed, produced, and hand-assembled a one-of-a-kind influencer kit mailed to 16 hand-selected young artists. The personalized kits contained the pencils, custom drawing accessories, and prompts for social media sharing. This innovative solution by Boom Crate Studios successfully generated significant buzz, resulting in the new Chromaflow pencils selling out on Amazon just a few days after launch.

Derwent