Case Study: Oak Street Salon achieves 53% increase in online bookings with Booker Software (SalonBooker)

SalonBooker Takes Oak Street Salon Online and Increases Customer Bookings

Oak Street Salon (OS2 Salon) is an Aveda-focused salon with two locations in Illinois that needed to move from installed software to a web-based system so the owner could manage both locations remotely and offer clients self-service booking. After evaluating options, owner Brandon Patrick chose SalonBooker for its mobile access and client-focused features.

SalonBooker proved easy to set up and highly customizable, enabling online booking via the salon website and Facebook, remote schedule access for staff, and owner monitoring from anywhere. The change cut incoming calls, freed front-desk time, and drove results — a 53% increase in online bookings (2012–2013), with 55% of clients repeat customers and 91% of salon revenue coming from repeat business.

Oak Street Salon

Brandon Patrick

Owner