Case Study: Organic Tans achieves 25% increase in bookings and 52% higher service revenue with Booker Software

Organic Tans Increases Bookings with Their Own Mobile App

Organic Tans is an airbrush tanning salon in Allentown, PA whose owner was handling bookings, services and checkout alone. Daily tasks were time-consuming, expansion to a new location made it harder to be on-site, and the salon’s previous software lacked appointment reminders, leading to missed bookings.

By adopting the Booker Customer App, clients can book themselves 24/7 from mobile devices and receive reminders, while the salon uses integrated merchant processing to reduce no-shows. The app delivered clear results: a 25% increase in year‑over‑year bookings and a 52% rise in service revenue (2012–2014), plus 27 bookings from the mobile app in August–September 2014, and a stronger competitive edge in the local market.

Organic Tans

Lorena Bravo

Owner