Case Study: U Spa Barcelo Bavaro Beach Resort achieves 90% revenue growth with Booker Software

Online Booking Increases Revenue by 90%

U Spa Barcelo Bavaro Beach Resort in Punta Cana, Dominican Republic, is a full-service spa inside a busy beachfront resort and popular wedding destination. The spa struggled to manage high volumes of phone bookings—particularly large bridal-party reservations—while maintaining service for on-site guests and staying connected with customers before and after appointments.

Implementing SpaBooker’s online booking and Facebook app let guests book without leaving social media, simplify group scheduling, and generate word-of-mouth buzz. Automated email reminders, follow-ups and reporting improved communication and operations; the spa saw 90% revenue growth in the first year, a 273% jump in online bookings (2011–2013) and a 40% reduction in admin time, plus better forward planning for staffing and inventory.

U Spa Barcelo Bavaro Beach Resort

Pedro Castillo

Spa Director