Case Study: Spa St. Tropez increases gift certificate sales and cuts holiday staffing costs with Booker Software

Booker’s Gift Certificates Move Spa St. Tropez from Paper to Profits

Spa St. Tropez, a full-service day spa in Port Jefferson Station, NY, was struggling with a crowded front desk, cluttered storage and time-consuming, error-prone handwritten gift certificates—especially during the holiday rush. Owner Camille Caifano needed an easy, accurate way for customers to buy gift certificates online to reduce clerical mistakes and long front-desk lines.

Implementing Booker’s online, customizable gift certificate feature let customers purchase from the spa’s website, print professional certificates, and reduced the need for extra holiday staff. The change boosted performance—46% year‑over‑year growth in Black Friday–Cyber Monday gift card sales, an 86% year‑over‑year increase in bookings between Black Friday and the end of December, and an 86% booking completion rate in the 2013 holiday season—while smoothing operations and lowering operating expenses.

Spa St.Tropez

Camille Caifano

Owner