Case Study: Bella Fontana Spa achieves more repeat bookings and $10K+ in revenue with Booker Software (Promote)

Booker Promote Connects Bella Fontana Spa to Customers

Bella Fontana Spa in Sherman, Texas, offers permanent makeup, hair removal and massage therapy and serves thousands of clients in a tight-knit community. Owner Ruth Cox Williamson needed a simple way to stay connected with a 26,000-name database, encourage repeat visits, build loyalty across her 8–15 staff, and improve retention without alienating local customers.

She adopted Booker’s Promote email retention marketing to send targeted offers and track results automatically. Promote drives about 15 additional bookings per month (roughly $1,000+ extra monthly), produced 23 orders and $1,600 in the first month, and has generated more than $10,000 in Promote-driven revenue in under a year—making customer outreach effortless and measurably profitable.

Bella Fontana Spa

Ruth E. N. Cox Williamson

Owner