Case Study: All Dolled Up Salons achieves 24% revenue growth and 17% more bookings with Booker Software's Customer App

All Dolled Up Salons Boosts Bookings and Sales with the Booker Customer App

All Dolled Up Salons, a four‑location full‑service salon in Florida specializing in Black beauty and all hair types, faced a rapid industry shift toward mobile appointment booking. Owner Sylvester Bailey noticed nearby competitors offering mobile booking and worried about losing clients, so he searched for a mobile solution to keep the business competitive.

Adopting the Booker Customer App gave clients easy, on‑the‑go booking and social‑media integration, reducing phone traffic and freeing staff time. Customers quickly embraced the app, and the salon saw a 17% increase in bookings and a 24% year‑over‑year revenue lift (2014–2015), with early results including 12 mobile bookings from January–March 2015.

All Dolled Up Salons

Sylvester Bailey

Owner