Case Study: Fundraise Up achieves transparent, balanced territory planning with BoogieBoard

How Fundraise Up Used BoogieBoard to Transform Territory Planning and Drive Higher Average Sales Prices (ASPs)

Fundraise Up, a leading donation platform for nonprofits, faced significant inefficiencies and a lack of structure in its sales territory management as it grew. Without a RevOps leader and after failed attempts using spreadsheets, they could not create balanced territories, which was blocking their 2025 business and hiring plans ahead of a critical January deadline.

By implementing BoogieBoard's territory design platform, Fundraise Up efficiently created transparent, multi-tiered territories for different sales roles and segments. The solution from BoogieBoard enabled a successful transition to account-based selling, unblocked strategic planning, and built strong rep trust. The results included meeting their January deadline, achieving higher average sales prices (ASPs), establishing predictable pipeline generation

Fundraise Up

Jessica Watts

Vice President of Sales