Case Study: Fullstory accelerates territory planning and improves sales team trust with BoogieBoard

How Fullstory Cut Planning Time and Delighted Their Sales Team with Automated Territory Design

Fullstory, a leading behavioral data platform, faced significant challenges with its manual, spreadsheet-based territory planning process as it scaled. This unsustainable approach created inefficiencies, potential inequities across its global sales teams, and major version control issues, leading the company to seek a solution from BoogieBoard's automated territory design platform.

By implementing BoogieBoard, Fullstory transformed its planning process with data-driven automation. The solution dramatically reduced planning time, turning adjustments that took hours into a single click, and delivered balanced, equitable territories across 12 teams on three continents. BoogieBoard eliminated the need for a dedicated territory planner, provided major cost savings, and accelerated the territory rollout to within two weeks of the new fiscal year, delighting the sales team with unprecedented transparency.

FullStory

Amber Bellaire

Enterprise Sales Leader