Case Study: NDSS boosts peer-to-peer fundraising results with boodleAI

How boodleAI supercharged an experienced Peer-to-Peer fundraiser's campaign to find new donors

NDSS, the National Down Syndrome Society, needed a better way to help racer and fundraiser Michelle Ray reach her $3,000 Run for 3.21 goal after she had already tapped her usual social-media contacts. As a seasoned peer-to-peer fundraiser, she wanted to find new people in her network who weren’t being reached through her existing outreach.

To solve this, NDSS used boodleAI to analyze Michelle’s contact list and identify additional prospects for targeted outreach. In under two hours, boodleAI helped her analyze more than 1,000 email contacts, send messages to 152 new individuals, and generate 16 new donors and $1,293.92 in donations, all at no license cost during the free trial.

NDSS

Michelle Ray

Senior Advisor