Case Study: RMU boosts veteran fundraising with boodleAI

How boodleAI Made Peer-to-Peer Fundraising Better, Faster, and Easier for RMU’s Center for Veterans & Military Families

Robert Morris University (RMU) wanted to raise more money for its Center for Veterans & Military Families, but traditional fundraising methods like phone-a-thons, Facebook campaigns, and matching gifts were no longer delivering the results they needed. To try a new approach, RMU turned to boodleAI, an AI assistant for peer-to-peer donor acquisition and fundraising.

With boodleAI, RMU gave staff access to AI-powered fundraising tools that quickly generated personalized outreach messages and recommended high-likelihood donors. The results were immediate: within less than 10 minutes, Dr. Chris Howard received a $1,000 gift from a new donor, and in the first week RMU raised $9,750 from 13 non-alumni donors—more than covering the annual license cost for the first 20 seats.

RMU

Chris Howard

President