Case Study: Habitat for Humanity of Omaha boosts email fundraising results with Bonterra EveryAction

Habitat for Humanity of Omaha raises revenue 242% with Bonterra

Habitat for Humanity of Omaha partnered with Bonterra and its EveryAction platform to enhance its fundraising efficiency. The nonprofit faced the challenge of maximizing email fundraising results without demanding extra time or manual effort from its limited staff.

Bonterra implemented its Optimized Ask feature, a machine learning tool that personalizes donation ask amounts for each donor. This solution, combined with targeted segmentation tools, led to dramatic results including a 133% increase in funds raised per email recipient and a 242% increase in total revenue from the campaign. Bonterra's technology also saved staff approximately 10 hours per week.

Habitat for Humanity of Omaha