Case Study: American Battlefield Trust preserves historic sites and boosts donor engagement with Bonterra EveryAction

American Battlefield Trust preserves 58,000+ acres with Bonterra

The American Battlefield Trust, an organization dedicated to preserving historic battlegrounds, faced challenges in audience engagement and fundraising due to an ineffective CRM system. This was compounded by the pandemic’s sharp drop in tourism and the constant need to raise funds to compete with land development. They turned to the vendor Bonterra and its EveryAction platform to improve their digital outreach and donor management.

Implementing Bonterra’s solution enabled the American Battlefield Trust to segment audiences and automate targeted communications, enhancing fundraising and member engagement. This supported successful virtual tours and digital campaigns. As a result, Bonterra helped the Trust drive significant impact, contributing to the preservation of over 58,000 acres across 25 states and raising $350 million for preservation since 1999.

American Battlefield Trust