Case Study: Ally Financial boosts CSR impact and secures continued investment with Bonterra CyberGrants

Ally Financial boosts CSR impact with Bonterra, backed by 72% volunteer participation

Ally Financial, a leading digital financial services company, faced challenges in demonstrating the impact of its CSR initiatives due to a lack of consistent data and needed to make volunteer programs accessible to a diverse, dispersed workforce. Using the Bonterra CyberGrants platform, specifically its Insights reporting tool, the team sought to move from anecdotal evidence to data-backed storytelling to secure ongoing executive support.

Bonterra’s solution provided Ally with real-time data and benchmarking, enabling them to quantify participation and impact. The vendor’s technology also supported flexible volunteer opportunities for all work environments. As a result, Ally achieved a 72% volunteer participation rate, logged over 61,783 volunteer hours, saved significant time on external reporting, and won a Silver Halo Award, solidifying continued investment in their CSR programs.

Ally Financial