Case Study: YogaSeed Collective achieves recurring donor growth and $1,355 in #GivingTuesday donations with Bonterra Network for Good

YogaSeed Collective - Customer Case Study

Yoga Seed Collective brings trauma-informed, culturally sensitive yoga to vulnerable and high‑risk populations facing chronic disease and behavioral health challenges. For #GivingTuesday they faced the common nonprofit challenge of choosing between maximizing year‑end gifts and building long‑term sustainability, so they deliberately focused on acquiring $15/month recurring donors to create steady support.

They ran a social‑marketing heavy campaign—using a YouTube video, thank‑you memes and personalized supporter graphics—to drive recurring signups. The effort raised $1,355 from 28 people, earned a 2014 Honorable Mention for Most Recurring Donors, and prompted Yoga Seed to reallocate half of its 2015 development time toward stewarding sustaining supporters.

YogaSeed Collective