Case Study: National Council of La Raza increases donations and streamlines member engagement with Bonterra Network for Good

National Council of La Raza - Customer Case Study

The National Council of La Raza, a major constituency-based national Hispanic organization, needed to streamline its complex online donation and membership process and gain greater control over its website tools. Their previous systems were difficult to use and could not support the special characters required for its Spanish-language communications. To address this, they partnered with Bonterra Network for Good (then known as Groundspring) for its DonateNow and EmailNow services.

Bonterra Network for Good implemented a streamlined, one-page solution for donations, renewals, and sign-ups, which dramatically improved the user experience. This resulted in online donations doubling the following year without any special appeals. The organization also successfully used EmailNow for its Spanish-language newsletter without the character encoding issues of its previous provider. The implementation was fast and cost-effective, with Bonterra Network for Good providing a high level of service tailored to a nonprofit's needs.

National Council of La Raza

Darcy Eischens

Director, Direct Mail and Membership Marketing