Bonterra Network for Good
43 Case Studies
A Bonterra Network for Good Case Study
The Contributor is a Nashville newspaper by and for people experiencing homelessness that amplifies vendor voices and builds community engagement. After adopting Network for Good’s DonateNow in May 2011, their early fundraising hovered around $6,000 in the first six months, limiting their ability to expand operations and move from an all‑volunteer model to paid staff.
Following a Fundraising Basics strategy session and targeted tweaks — including multi‑channel outreach (events, email, social media, public speaking), audience segmentation with tailored events, and compelling vendor storytelling — The Contributor more than tripled donations, raising over $19,000 from December 2011 to May 2012 and advancing their organizational capacity.
Sarah Lehner
The Contributor