Case Study: Dance Theatre of Harlem achieves $27,864 in online donations and rebuilds its future with Bonterra Network for Good

Dance Theatre of Harlem - Customer Case Study

Dance Theatre of Harlem, the nation’s only primarily African‑American ballet school and company, faced a financial crisis in 2004—closing its school, laying off 44 dancers and carrying roughly $2.5M in debt. To rebuild and reach supporters worldwide, the company partnered with Network for Good to accept online donations and improve outreach.

By customizing a DonateNow page, getting training, and using EmailNow with segmented lists, Dance Theatre of Harlem streamlined giving and stayed connected to donors. Online appeals generated initial $14,700 and subsequent donations of $5,244 and $7,920 (totaling about $27,864), helping the school reopen, repay most creditors, sustain global supporter relationships, and plan a new ballet troupe.

Dance Theatre of Harlem