Case Study: Jacksonville Humane Society raises over $30,000 with Bonterra Network for Good

The Jacksonville Humane Society raises over $30,000 with only a $2,000 investment

The Jacksonville Humane Society, a long-time no-kill animal shelter in Jacksonville, FL, wanted to launch its first major numbers-based fundraiser during the pandemic and raise $24,000 in 24 hours to support pets and pet owners in need. To make the campaign stand out, the team worked with Bonterra Network for Good and used Bonterra Donor Engagement’s Guided Fundraising solution, including video messages and storytelling.

Bonterra Network for Good helped Jacksonville Humane Society connect emotionally with donors through real stories, photos, and pet videos in thank-you messages and social posts. The campaign far exceeded its goal, bringing in $30,945 in 24 hours on only a $2,000 investment, delivering a strong return and surpassing the target by more than 22%.

Jacksonville Humane Society

Lindsay Layendecker

Assistant Development Director