Case Study: The Good News Community Kitchen re-engages donors with video messaging using Bonterra Network for Good

Connecting and re-engaging with donors using video messaging made easy

The Good News Community Kitchen, a Virginia nonprofit fighting hunger and supporting food-insecure families, veterans, students, seniors, and survivors of domestic violence, needed a better way to connect with donors and re-engage lapsed supporters. Bonterra Network for Good’s Bonterra Donor Engagement Guided Fundraising solution, with built-in video messaging, helped the organization make donor thank-yous more personal and timely.

Bonterra Network for Good implemented an easy-to-use fundraising and communication workflow with prompts, notifications, templates, and integrated video tools. As a result, the team could send immediate thank-you videos, strengthen donor relationships, and encourage sharing; the nonprofit reported that donors who gave a few hundred or fifty dollars often shared the videos with friends, helping expand its donor network and making donor engagement feel like part of the team’s daily work.

The Good News Community Kitchen

Mercedes N. Kirkland-Doyle

Chief Executive Officer & Founder