Case Study: Central Missouri Community Action achieves higher donor retention and recurring giving with Bonterra Network for Good

CMCA finds fundraising fit with Bonterra Donor Engagement’s Guided Fundraising solution

Central Missouri Community Action (CMCA) needed to strengthen individual giving because many donors wrongly assumed its federal funding covered all needs, even though some essential services could not be supported by government grants. CMCA turned to Bonterra Network for Good’s Guided Fundraising solution to find a more effective way to engage donors, especially for recurring and unrestricted support.

Bonterra Network for Good implemented an all-in-one fundraising platform with integrated email, automated donor capture, and guided coaching. With Bonterra Network for Good, CMCA doubled recurring donors from 10 to 20, increased donor retention from 18% to 44% over two years, and grew year-over-year income enough to expand programming for the first time.

Central Missouri Community Action

Cheryl Unterschutz

Public Relations Manager