Case Study: Family Service of Roanoke Valley achieves stronger donor outreach and community support with Bonterra Network for Good

How Family Service of Roanoke Valley upleveled donor outreach and community support

Family Service of Roanoke Valley, a longtime nonprofit mental health provider in Southwestern Virginia, faced growing community needs tied to substance abuse, violence, and emotional well-being. To expand donor outreach and support more residents, it turned to Bonterra Network for Good, using Bonterra Fundraising Essentials to strengthen its fundraising efforts during a difficult pandemic period.

With Bonterra Network for Good, FSRV launched campaigns like “Connect at the Table,” raising $3,160 in five days to fund counseling sessions, and also used the platform to send personalized thank-you videos to donors. The organization also reported $40,000 in ticket revenue and 3,000 donors with an average gift of $586, helping it continue serving more than 2,000 people annually while maintaining strong client outcomes, including 100% of surveyed clients saying they felt good about their progress.

Family Service of Roanoke Valley

Jill Sluss

Chief Development Officer