Case Study: New York Council of Nonprofits achieves $11.35M in donations and increased statewide visibility with Bonterra GiveGab

NYCON Achieved Increased Visibility & Member Benefits As a Result of Hosting #NYGivesDay 2016

New York Council of Nonprofits (NYCON), a 501(c)(3) membership-based statewide association supporting diverse charitable organizations, set out to increase philanthropy and awareness across New York by launching the state’s first statewide Giving Day, #NYGivesDay 2016. To run the 24-hour event, NYCON partnered with Bonterra GiveGab and used the GiveGab giving platform to provide an easy-to-use, scalable online fundraising experience for non-technical users and member organizations.

Bonterra GiveGab delivered customizable campaigns, live leaderboards, and a toolkit of pre-made graphics and promotional assets that helped nonprofits appear professional and build excitement during the day. The campaign raised $11,348,232 from 29,784 donors across 72,204 gifts, while helping NYCON meet member needs, boost its online visibility, foster statewide community among nonprofits, and connect donors with BoardnetUSA.

New York Council of Nonprofits

Valerie Ross

VP of Membership & Marketing