Case Study: North Carolina State University achieves a $23.1M Day of Giving and record donor engagement with Bonterra GiveGab

Leading the Pack with NC State Day of Giving

North Carolina State University faced the challenge of moving beyond traditional, largely one-way fundraising outreach to create a more interactive, campus-wide philanthropic experience that could engage alumni, students, and units across a large university. To do this they partnered with Bonterra GiveGab and explored a Giving Day platform to build a branded, mobile-friendly microsite with options for donors to discover and support many funds, plus gamification to boost engagement.

Bonterra GiveGab delivered its Giving Days solution with dedicated project management, a custom microsite, leaderboards and gamification, a Volunteer Ambassador (Free-Agent-Fundraiser) program, donation upsells, and analytics. The results were significant: NC State’s inaugural 2019 Day of Giving raised $13.5M (10,813 gifts) and by 2022 the event raised $23.1M from 14,542 gifts; volunteers alone raised $5,767,114.96 via 4,476 gifts, and an upsell for the Extraordinary Opportunity Scholarship generated 114 gifts totaling $6,281 — demonstrating clear increases in donors, engagement, and fundraising.

North Carolina State University

Adam Compton

Executive Director of Annual Giving