Case Study: United Nations Foundation achieves higher #GivingTuesday and year-end donations with Bonterra EveryAction

United Nations Foundation - Customer Case Study

The United Nations Foundation, which connects people and resources to support the UN’s work on climate, global health, women’s empowerment and more, faced the challenge of standing out during #GivingTuesday and the crowded year-end giving season. To modernize their donor experience, improve mobile and email performance, and gain deeper audience insights, the Foundation switched to Bonterra EveryAction’s EveryAction platform.

Bonterra EveryAction delivered a responsive, modern interface plus tools like list-building and activist codes to help UNF better target supporters and optimize donation pages and email outreach. The case study reports qualitative wins—smoother mobile donor journeys and stronger segmentation that position the United Nations Foundation to drive higher engagement and year-end giving—while noting specific numeric results were not provided.

United Nations Foundation

AJ Jacob

Digital Development Officer