Case Study: National Parks Conservation Association achieves seamless field-to-digital organizing and engages 30,000 volunteers with Bonterra EveryAction

National Parks Conservation Association - Customer Case Study

The National Parks Conservation Association (NPCA) is a nearly century-old nonprofit dedicated to protecting all units of the U.S. National Park System. Faced with the dual challenges of engaging younger, more diverse urban audiences and unifying separate field and digital organizing efforts, NPCA turned to Bonterra EveryAction—adopting the EveryAction platform and its Social Advocacy tool—to better mobilize supporters and drive advocacy.

Bonterra EveryAction delivered an integrated database and tools that connect NPCA’s 25 regional field offices with online advocacy (email, digital postcards, and social media), allowing staff to track and follow up with recruits and supporters in one system. As a result, NPCA ran roughly 100 events this year and engaged nearly 30,000 volunteers, achieving a more blended, coordinated advocacy program and stronger, measurable constituent outreach thanks to Bonterra EveryAction.

National Parks Conservation Association

Ed Stierli

Director