Case Study: National Audubon Society achieves data-driven digital organizing and targeted outreach with Bonterra EveryAction

National Audubon Society - Customer Case Study

The National Audubon Society, a century‑old conservation network with 40+ nature centers and 463 local chapters focused on bird protection, citizen science, and grassroots advocacy, needed a modern, data‑driven platform to unify supporter records, enable granular segmentation, and make digital organizing easier for local staff. To address that, Audubon made the switch to Bonterra EveryAction, adopting EveryAction 8 and features like Social Advocacy to centralize individual histories and support mobile and online organizing efforts.

Bonterra EveryAction implemented a unified constituent database, powerful querying/segmentation tools, and an intuitive user interface that helps local teams build targeted lists and run campaigns more efficiently. The solution lets the National Audubon Society track engagement across channels, scale advocacy, and pilot new mobile and social advocacy tools; Audubon already reports email open and click‑through rates that are consistently ahead of peer organizations and expects further gains as Bonterra EveryAction is rolled out across its network.

National Audubon Society

Porter Mason

Director of Digital Strategy