Case Study: Middle East Children’s Alliance achieves increased online donations and smarter donor segmentation with Bonterra EveryAction

Middle East Children's Alliance - Customer Case Study

The Middle East Children's Alliance (MECA) is a 30‑year‑old humanitarian organization that delivers education, medical aid and infrastructure projects—like the Maia water purification program—to children across Palestine, Iraq and Lebanon. Facing a competitive year‑end fundraising season and the need to convert new subscribers and crisis donors into sustained supporters while reducing online donation drop‑offs, MECA adopted Bonterra EveryAction’s CRM and fundraising tools to manage segmentation, email appeals and donation pages.

Using Bonterra EveryAction’s segmentation, household function, email templates and one‑page donation forms, MECA streamlined asks across email, direct mail and major donor outreach. The one‑page forms made donations faster and cut down on drop‑offs, segmentation enabled more targeted asks, and the platform helped convert many new subscribers into first‑time donors and retain roughly 25% of crisis donors. Bonterra EveryAction’s tools have supported MECA’s year‑end and Giving Tuesday campaigns that fund projects like the Maia Project, which now has more than 60 purification units serving over 70,000 children.

Middle East Children's Alliance

Deborah Agre

Development Director