Case Study: Jewish Voice for Peace achieves major membership growth and peer-to-peer fundraising success with Bonterra EveryAction

Jewish Voice for Peace - Customer Case Study

Jewish Voice for Peace is a national, membership-driven organization with over 70 chapters and about 15,000 members advocating for human rights, justice, and equality for Palestinians and Israelis. To scale member acquisition, boost renewals and sustainers, and empower local chapters without compromising member privacy, JVP turned to the Bonterra EveryAction platform—using its peer-to-peer fundraising, email, and event/CRM tools to coordinate campaigns and give members controlled access to outreach tools.

Using Bonterra EveryAction’s peer-to-peer fundraising, segmented email, and event features, JVP ran a focused May drive and broader membership campaign that hit its targets—achieving both 1,000 new and 1,000 renewed members in May and pursuing a 5,000-new-member annual goal. Results included 107 members creating fundraising pages (about 60–70 successfully recruiting friends), nearly 2,000 monthly sustainers supported via the “Chai Club” strategy, and more effective local outreach through chapter-tailored emails—demonstrating Bonterra EveryAction’s measurable impact on recruitment and retention.

Jewish Voice for Peace

Samantha Brotman

Membership Coordinator