Case Study: The Wilderness Society achieves higher year-end and year-round online revenue with Bonterra EveryAction

How The Wilderness Society Uses Testing to Grow Online Revenue at Year-End and Year-Round

The Wilderness Society, a conservation nonprofit, needed a unified, accurate digital fundraising system to grow online revenue during year-end and year-round giving. After switching to Bonterra EveryAction as their primary digital fundraising platform, they teamed with Interactive Strategies to test fundraising tactics that would maximize donations from their active donor base.

Using Highest Previous Contribution (HPC) data stored in the EveryAction CRM, Bonterra EveryAction enabled The Wilderness Society and Interactive Strategies to set personalized ask amounts for 400,000 email recipients; this HPC-informed approach outperformed a $100 default gift amount and increased year-end revenue. Bonterra EveryAction continues to support ongoing tests—defaulting to monthly giving, optimizing the number of ask buttons, and adding higher-value asks—to drive longer-term donor value and revenue growth.

The Wilderness Society

Hannah Leigh

Associate Director of Client Services, Interactive Strategies