Case Study: National Audubon Society achieves 39% increase in annual online fundraising revenue with Bonterra EveryAction

How the National Audubon Society Took Flight with EveryAction

The National Audubon Society, a century-old conservation nonprofit with 23 state offices and 41 nature centers, needed a single technology solution to scale fundraising, digital engagement, and advocacy across its large network. After a rigorous selection process they chose the Bonterra EveryAction platform—using EveryAction donation pages, FastAction one‑click donations, Online Actions, and targeted email—to unify supporter data and deliver personalized experiences.

Bonterra EveryAction helped Audubon consolidate donor histories and streamline giving, producing measurable lifts across channels: a 39% increase in annual online fundraising revenue, a 17% rise in online transactions, a 19% higher average gift, doubled year‑end online giving, and 5x–20x email conversion improvements using FastAction (with platform network effects and prefilled profiles driving roughly 3.6x conversion gains).

National Audubon Society