Case Study: LGBTQ Victory Fund achieves 2.5x boost in online donations and streamlined operations with Bonterra EveryAction

How the LGBTQ Victory Fund and Social Driver Created Digital Experiences to Take Pride In with EveryAction

LGBTQ Victory Fund, the national organization dedicated to electing openly LGBTQ public officials, was hampered by an outdated website with broken functionality, poor data visualization and categorization, and excessive staff time spent maintaining content and responding to research requests. To modernize its digital presence and unify data workflows, Victory Fund partnered with Social Driver and adopted the Bonterra EveryAction CRM and digital tools.

Social Driver rebuilt the site and created a custom API that pulls candidate profiles and an interactive map directly from Bonterra EveryAction, giving visitors searchable candidate pages and reporters centralized access to data. The Bonterra EveryAction-powered solution eliminated spreadsheets, simplified updates, improved SEO and sustainability, and helped Victory Fund raise donations processed through the site from about $500,000 in prior years to $1.25 million in 2020 while significantly reducing staff time.

LGBTQ Victory Fund

Jarod Keith

Digital Strategy Manager