Case Study: Vermont Public Interest Research Group achieves 125% of fundraising and member renewal goals and comparable canvass ROI with Bonterra EveryAction

How EveryAction Helped VPIRG Transition From In-Person Fundraising to an Omni-Channel Digital Campaign

Vermont Public Interest Research Group (VPIRG), the largest nonprofit consumer and environmental advocacy organization in Vermont, needed to replace its in-person summer canvass when COVID-19 made door-to-door outreach impossible. Their challenge was to replicate the canvass’s fundraising, member renewal, advocacy action collection, and leadership-building outcomes through an omni-channel digital program while managing contact data to avoid duplicative or repetitive messaging.

Using Bonterra EveryAction’s unified EveryAction platform, VPIRG ran coordinated email, direct mail, phone and text banking, social media ads, and personalized video outreach with a single CRM that enabled instant data sharing, deduplication, and rapid onboarding. Bonterra EveryAction helped VPIRG achieve a comparable ROI to their traditional canvass, exceed budget goals, reach 125% of fundraising and member renewal targets, and build lasting digital capacity and data infrastructure for future campaigns.

Vermont Public Interest Research Group

Zach Tomanelli

Communications and Engagement Director