Case Study: Healthcare Organization boosts monthly donor conversion 123% with Bonterra EveryAction DonorTrends

How a Healthcare Organization used DonorTrends to Find More Monthly Donors

Healthcare Organization sought to grow its sustainer program because monthly Partners delivered 8x the lifetime value of other donors and the team needed to boost sustainer conversion by 10%. To do this they worked with Bonterra EveryAction, using the DonorTrends predictive scoring solution to identify prospects most likely to give monthly.

Bonterra EveryAction’s DonorTrends scored and prioritized donors so the organization could target the best audience; the model was tested against a control RFM segmentation and produced clear lifts: conversion to monthly pledges showed an overall change of +123% (Control RFM 0.06% vs DonorTrends 0.20%), average one-time gifts rose +9% ($14.11 vs $15.32), and one-time gift response rate improved +50% (1.4% vs 2.1%).