Case Study: Habitat for Humanity of Omaha achieves a 242% increase in total revenue with Bonterra EveryAction

Habitat for Humanity of Omaha Optimizes Email Fundraising with EveryAction

Habitat for Humanity of Omaha sought to expand its email fundraising while keeping staff time and manual effort to a minimum. They partnered with Bonterra EveryAction to test the Optimized Ask Amounts feature—EveryAction’s Predictive Analytics-powered tool that personalizes suggested gift amounts based on donor history.

Bonterra EveryAction implemented Optimized Ask Amounts in an email appeal using machine learning to tailor ask arrays, and the results were dramatic: a 133% increase in amount raised per recipient, a 155% increase in amount raised per email open, and a 242% increase in total revenue compared with similar emails—achieving these gains without additional staff effort.

Habitat for Humanity of Omaha

Melissa Murante

Development Officer