Case Study: Girls Inc. achieves 25% list growth and stronger advocacy engagement with Bonterra EveryAction

Girls, Inc - Customer Case Study

Girls, Inc, a national organization serving girls through 1,400 sites in 400 cities, needed to scale advocacy, better engage younger audiences, and fix gaps in digital outreach—specifically audience segmentation, targeted messaging, and sign-up tracking. To address these challenges they adopted Bonterra EveryAction’s nonprofit tools (action alerts, forms, segmentation and targeting features) to power advocacy campaigns and digital engagement.

Using Bonterra EveryAction to send timely action alerts, segment and test audiences, and capture new supporters via improved forms and a new website, Girls, Inc. made more data‑driven decisions and mobilized supporters to contact legislators. Bonterra EveryAction’s tools helped drive a 25% list growth in six months, increased engagement with advocacy campaigns, and strengthened Girls, Inc.’s ability to organize and scale youth-led action.

Girls, Inc