Case Study: Feeding Wisconsin achieves 32% email open rates and stronger advocacy engagement with Bonterra EveryAction

Feeding Wisconsin - Customer Case Study

Feeding Wisconsin, the state association for six regional Feeding America food banks that supports over 1,000 local pantries and distributes roughly 55 million meals a year, needed a way to better mobilize supporters, run targeted advocacy campaigns like its Hunger Fighter program and Field to Foodbank effort, and do all of that with a staff of just four. To scale advocacy, segmentation and legislator outreach, Feeding Wisconsin adopted Bonterra EveryAction’s advocacy, email and organizing tools.

With Bonterra EveryAction’s advocacy forms, targeted email, segmentation and mapping features, Feeding Wisconsin built a welcome series with audience surveys, targeted action alerts, and district-level mapping to reach key legislators. The measurable impact included email open rates rising from about 18% on their previous system to 32% on EveryAction, higher engagement on segmented asks (especially around nutrition safety net threats), improved ability to target messages to legislators and districts, and a simpler workflow for the small team supporting campaigns like Field to Foodbank.

Feeding Wisconsin

David Lee

Executive Director